The introduction of Inbox doesn’t necessarily mean Gmail will be phased out, Izatt says. Inbox highlights photos, attachments and links to important content buried within the messages. When users are scanning through email previews they’ll also see the most important part of the messages highlighted, rather than just seeing the typical sender, subject line and the first few words of emails. Users can also create a location-based reminder, so they’ll get an alert when their device senses they’re in a particular place, like a grocery store, for example. If users don’t have time to respond to an important message, they can hit a Snooze icon to set up a reminder to reply to it later. Users can quickly dispense with a group of emails that don’t need reading with a checkmark icon, which moves those messages to a Done folder. Last summer, Gmail started organizing emails into separate subject tabs within users’ inboxes (such as Primary, Social and Promotions) and more work has been done to better group similar messages together. The Inbox apps and website are designed to help users better triage their emails, with some automated help from Google’s engineering team. Inbox is currently operating in invite-only mode but early adopters can request access to it by sending a message to. It’s available in Apple’s App Store and the Google Play marketplace and on the web at, although it only works with Google’s Chrome browser. Gmail users aren’t being forced into using the new design and can opt-in for the new interface. “And to make sure that anything you might possibly want to do with your Inbox is something you could do from a phone.” So it was an extremely important priority for us to make sure that the best experience you could have would be on a mobile device,” he says.
“It’s the first thing most people check in the morning, they pick up their mobile device and see what’s there. The redesign - which took years to complete - was largely focused on how to improve the mobile experience, says Izatt. Ten years after the birth of Gmail, Google is looking to reinvent the popular email service with an alternate experience called Inbox. Google’s Gmail has been given a new mobile-friendly look, and if users really like it, it could permanently replace the familiar, old-fashioned interface. All the work for the new Apple iOS Inbox app was done in Canada, says Google product manager Matthew Izatt from his Kitchener, Ont.
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